For brands that need a durable vector quality logo and sufficient downloadable assets to launch their brand.

Understand

• Inception meeting.
• Mapping business needs and identity goals.
• Identity Moodboard.

Think

• Quick sketches.

Solve

• 3 different logo proposals.
• Design refinement and selection of the winning logo.
• Basic Style Guide (PDF) consisting of these downloadable brand assets:
  • Logo.
  • Fonts and Colors.
  • Branded background.
  • Basic Mockups.

For brands that need imagery, animated logo and digital assets.

Understand

• Inception meeting.
• Mapping business needs and identity goals.
• Identity Moodboard.

Think

• Quick sketches.

Solve

• 6 different logo proposals.
• Design refinement and selection of the winning logo.
• Medium Style Guide (PDF + Online) consisting of these downloadable brand assets:
  • Logo.
  • Identity do’s and don’ts.
  • Fonts and Colors.
  • Branded background.
  • Animated logo opener.
  • Imagery.
  • Brand Mockups (Stationery, Signane, Products, App, Web, Smartwhatch…)

For brands that want help with naming and exploring their branding by testing it with real users.

Understand

• Inception meeting.
• Mapping business needs and identity goals.
• Identity Moodboard.
• Naming framework (1 day Workshop).

Think

• Conduct a Brand Sprint (2 days Workshop).
• Quick sketches.

Solve

• 10 different logo proposals.
• Design refinement and selection of the winning logo.
• Full Style Guide (PDF + Online) consisting of these downloadable brand assets:
  • Logo.
  • Identity do’s and don’ts.
  • Fonts and Colors.
  • Branded background.
  • Color Palette.
  • Brand Fundations.
  • Patterns.
  • Animated logo opener.
  • Imagery.
  • Brand Mockups (Stationery, Signane, Products, App, Web…)
  • Social media examples, including brand voice, tone, and content.

Learn

• Conduct 1 RUT User Testing.
  • To validate the hypotheses of brand, name, and logo design.