Beacons are small devices that use Bluetooth technology to send signals to smartphones. By broadcasting specific information, such as promotional offers or location-based notifications, beacons can be used to share useful and relevant data with users. These devices are becoming increasingly popular as businesses and organizations explore ways to effectively engage with their customers and visitors. In addition to providing information, beacons can also be used to track user behavior and collect analytics that can prove invaluable in helping to understand customer preferences and behaviors. With the growing availability of beacon technology, companies are discovering new ways to interact with customers, providing the potential to create more personalized user experiences.
The Glossary contains additional terms