Brand Naming

Brand Naming is the process of creating a name for a product, service, or company. There are different types of brand names, including descriptive (describing the product or service), evocative (suggesting an emotion or idea), invented (made up words or phrases), lexical (words from a language), acronyms (words made up of the first letters of other words), geographical (names of places), and founders (names of the people who created the product or service).

The Glossary contains additional terms