Clickstream is a powerful tool for understanding visitor behaviour on a website. It is the sequence of clicks that a user makes when trying to accomplish a goal on a website or app. This sequence of clicks reveals the exact path taken by the user to complete a task, and can be used to gain invaluable insights into the user experience. By analysing the clickstream, webmasters can identify the areas where visitors are struggling and can make improvements to the usability and functionality of their website. It can also be used to determine the best approach to achieving desired outcomes, such as increasing conversions. Clickstream is an essential tool for creating a website or app that is user-friendly and successful.

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