Conversion Rate

The Conversion Rate of a product or site is an important metric that enables us to measure the success of our efforts. It is the percentage of users who complete a desired action. For example, if we are designing an e-commerce site, the desired action might be for users to purchase an item. In this case, the Conversion Rate would tell us how many users actually completed the purchase. This metric can be used to track the effectiveness of marketing campaigns, user experience design, and other elements that contribute to a successful user experience. Knowing the Conversion Rate helps us to understand what works, and what needs to be improved, to increase the likelihood of users completing the desired action.

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