Customer Experience (CX) is a crucial factor that contributes to the overall satisfaction of customers when they interact with a company or product. CX encompasses all the touchpoints a customer has with a company, from the initial discovery of a product or service, to the purchase itself, to post-sales service and support. It is a holistic approach to optimizing customer interactions with a business, taking into account all the elements that make up the customer experience, from the design of a product or service, to the customer service and support provided. By delivering a great customer experience, a company can build loyalty, create word-of-mouth referrals, and ultimately increase customer satisfaction and retention.
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