The data layer is a critical collection of information that is essential for websites and applications to perform optimally. This layer of data is used to store information which helps to inform decisions, such as what content should be displayed, how it should be formatted, and how users should be interacted with. It is also used to store data that is used to personalize content, determine user preferences, and track user interactions with the website or application. This data layer is critical for providing an optimal user experience and ensuring that the website or application functions properly.
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