Eye tracking is an incredibly useful technology. It uses a device to measure and accurately record the gaze of a person, allowing researchers to gain valuable insights into how people interact with digital products like websites and apps. This technology can be used in a variety of research contexts, such as understanding user experience and behaviour, or measuring the effectiveness of a design or layout. Eye tracking provides invaluable data that can be used to improve the user experience and design of digital products. We need to measure how users are using our products, so we can improve them. Eye tracking uses tools to see where users look and the order they look at things.
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