MTP stands for Massive Transformative Purpose, which is a unifying purpose that motivates individuals and teams to work together to solve big problems. It is a huge and audacious purpose statement that is aspirational, focused, unique, and aimed at radical transformation. This article explored ideas from big thinkers on how to find and implement an MTP, and how it can provide competitive advantages. It also provided an exercise to help identify the "what" of an MTP.
The Glossary contains additional terms