A persona is an imaginary character that embodies a group of people who use a product or service. It is based on real data and information about actual users, such as their age, gender, interests, and preferences. Personas are a valuable tool for product designers, helping them to better understand the needs and motivations of their users. Personas are also used to create user personas, which inform the design of products and services that are tailored to specific user groups. Persona spectrums are a newer approach to creating personas that helps create products and services that are more inclusive, providing a more comprehensive understanding of how different user groups interact with a product or service. Persona spectrums also enable product designers to identify areas of potential improvement, as well as understand how to better serve the needs of their users.

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