Red Route

In UX design, a Red Route refers to the most critical path a user can take to achieve their goal on a website or application. It is the path that, if not executed successfully, can lead to user frustration or failure to complete their task.

Identifying and optimizing the Red Route is crucial in ensuring a positive user experience. By focusing on the most important user journeys, designers can prioritize the most critical design elements such as navigation, layout, and content, to make sure they are easily accessible and understandable to users.

Overall, the Red Route serves as a guide for designers to create a user-centered design that meets the user's needs and expectations, resulting in a more successful product.

What are the most repetitive tasks? Can these tasks be optimized? The product will work better if these tasks are improved or automated.

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