SMART Framework

The SMART acronym stands for Specific, Measurable, Attainable, Relevant, and Time-bound. This approach is a useful tool for goal-setting and ensures that objectives are clear, achievable, and have a time frame.

How to Create SMART Goals

To create SMART goals, follow these steps:

  1. Write the goal clearly and specifically, avoiding ambiguities or generalities.
  2. Establish clear metrics that allow for progress and success measurement.
  3. Ensure that the goal is achievable and realistic considering available resources and limitations.
  4. Evaluate the relevance of the goal for the business and its impact on the results.
  5. Set a deadline to achieve the goal.


Specific: Increase sales of our product by 10% in the region of Sparta.

Measurable: Record current sales and compare them with sales after the plan’s implementation.

Attainable: Establish an effective marketing strategy and assign an appropriate budget.

Relevant: Increasing sales in the region of Sparta will increase our company’s market share.

Time-bound: Achieve this goal within the next 6 months.

The Glossary contains additional terms