User interviews are critical conversations with users to gain a deep understanding of their needs, experiences, motivations, and behaviors. These interviews involve asking questions that are both open-ended and specific, so that users can provide valuable insights into how they interact with products, services, and brands. Through these conversations, organizations can gain a more comprehensive understanding of the user perspective, and use this knowledge to inform product design, development, and marketing strategies.
There are three main types of user interviews: structured, semi-structured, and unstructured. Structured interviews have a set of predetermined questions that are asked in the same order to each participant. Semi-structured interviews have predetermined questions, but the order of the questions can be changed. Unstructured interviews do not have predetermined questions and are more open-ended.
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