Brand Sprint

Brand Sprint is a 2-day online workshop that helps businesses develop a strong brand identity. The workshop is divided into four main sections: Brand Core, Brand Positioning, Brand Persona, and Brand Visual. By completing a Brand Sprint, businesses can create a comprehensive brand guide that will serve as a reference for future branding efforts.

Brand Sprint: A 2-Day Workshop

Brand Sprint is a 2-day online workshop that helps businesses develop a strong brand identity. The workshop is divided into four main sections, each focusing on a different aspect of branding.

Brand Core

The first section of the workshop, Brand Core, focuses on defining the purpose, vision, and brand values of your business. During this section, you will be prompted to reflect on the fundamental beliefs and goals of your organization, and how to translate them into a brand identity.

Brand Positioning

The second section of the workshop, Brand Positioning, helps you identify your target audience, analyze the competitive landscape, and explore market opportunities. In this section, you will also create a positioning statement and set awareness goals for your brand.

Brand Persona

The third section of the workshop, Brand Persona, is all about defining the personality, archetypes, attitudes, and tone of voice of your brand. You will also create a mind map of taglines that can be used to capture your brand’s essence.

Brand Visual

The final section of the workshop, Brand Visual, focuses on the visual aspects of branding. You will analyze the visual identity of your competitors, develop your own brand identity and graphics assets, and create a brand image and video.

 

By completing a Brand Sprint, we can create a strong brand identity that resonates with your target audience and sets your business apart from the competition.

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