Brand Sprint: A 2-Day Workshop
Brand Sprint is a 2-day online workshop that helps businesses develop a strong brand identity. The workshop is divided into four main sections, each focusing on a different aspect of branding.
The first section of the workshop, Brand Core, focuses on defining the purpose, vision, and brand values of your business. During this section, you will be prompted to reflect on the fundamental beliefs and goals of your organization, and how to translate them into a brand identity.
The second section of the workshop, Brand Positioning, helps you identify your target audience, analyze the competitive landscape, and explore market opportunities. In this section, you will also create a positioning statement and set awareness goals for your brand.
The third section of the workshop, Brand Persona, is all about defining the personality, archetypes, attitudes, and tone of voice of your brand. You will also create a mind map of taglines that can be used to capture your brand’s essence.
The final section of the workshop, Brand Visual, focuses on the visual aspects of branding. You will analyze the visual identity of your competitors, develop your own brand identity and graphics assets, and create a brand image and video.