What are the differences between App Flow, Task Flow, User Flow, and Customer Journey?

Blog | Freedom through simplicity


App flow, task flow, user flow and customer journey are concepts related to usability and application design. These concepts are used to better understand how users interact with an application and improve the user experience. Below, we will explain the main differences between these concepts.

App flow

App flow refers to the actions users take in an application to achieve a goal. App flow is the process by which users navigate through the application to reach their goal.

When is it recommended to create an App flow in UX?

Many UX designers consider a well-designed app flow to be one of the best tools to improve the overall user experience and increase the likelihood of users returning to the application. This is because a well-designed app flow helps the user to easily navigate through the application without experiencing creative blockage. An app flow can be a valuable tool for improving the usability of an application, as it helps users understand how to use the application to achieve their goals. As a result, creating a well-designed app flow is an important part of the UX design process.


  • Helps users navigate through the process quickly and easily.
  • Provides a defined path for users to follow.
  • Users know what to do at each step.
  • Reduces the possibility of errors.
  • Improves the user experience by guiding users towards their ultimate goal.


  • Can limit users’ freedom to interact with the application.
  • Can be overwhelming for users if there are too many steps.
  • Can be difficult to design to ensure users understand each step.
  • Can be a costly solution if there are changes to the process.
  • Can cause an overload of information if the content is not well designed.

Task Flow

Task flow is a more specific part of the app flow. It is related to the process of performing a task in the application. A task flow can be a simple process such as making a purchase, or a more complex process such as completing a form.

When is it recommended to create a task flow?

When is the best occasion to use a task flow? A task flow is a very useful tool to help users complete complex tasks in a clear and simple way. This can be achieved by presenting each step of the process in a simple and visually appealing format. They can be used to simplify complex operational procedures in a business, or to improve the user experience of an application or web portal. A task flow can also be an excellent way to convey important information to users, such as the location of a resource, the path to achieving a goal, or the interaction with a process. Using a task flow, users can easily understand and complete all the steps necessary to carry out a given task.


  • Helps users complete tasks with a predefined flow.
  • Improves productivity by making navigation easier.
  • Provides a preview before starting the process.
  • Provides a better user experience by simplifying the decision-making process.
  • Reduces errors by providing a clear guide.


  • Can be too structured for some users.
  • Can require a significant amount of time to create the task flow.
  • Information can be too general and not specific.
  • Can be difficult to customize for different types of users.
  • May not be suitable for more complex processes or tasks.

User flow

User flow refers to the direction a user takes to achieve a goal. User flow is the path users take to navigate through an application to achieve a specific goal.

When is it Recommended to Create a User Flow?

User flow is an effective interaction design technique that helps designers create a logical flow for users to reach their goals using a website or application. Therefore, it is recommended to create a user flow for any website or application being developed, to ensure that users can navigate intuitively and reach their goals without any issues.


  • Allows for a better understanding of the user experience.
  • Helps define user interaction points with the application.
  • Identifies any design issues.
  • Improves user conversion.
  • Speeds up the development process.


  • Requires a significant amount of time and effort.
  • Can be overwhelming for inexperienced users.
  • Can be costly for projects with limited budgets.

Customer Journey

The customer journey refers to the experience of users over time. It is the experience of users from start to finish, from discovering the application to achieving their goal. The customer journey is composed of all the actions that users take to reach a goal.

When is it Recommended to Create a Customer Journey?

A customer journey is an essential tool for all companies that want to improve their relationship with customers, as it allows them to better understand their needs, motivations, and behaviors. The customer journey can be used to build an appropriate brand experience, improve the products and services offered, as well as to develop more effective marketing strategies. Therefore, there is no precise moment when it is recommended to create a customer journey, but it should be done continuously and systematically to ensure that the customer experience is constantly improving.


  • Improves customer experience by providing an easy and effective way to understand their needs and desires.
  • Allows businesses to customize content based on the information gathered from customers.
  • Helps reduce customer effort by providing relevant information based on the gathered data.
  • Offers the ability to predict future customer behaviors.
  • Allows businesses to gain a better understanding of customer loyalty.


  • Takes time to gather the necessary data for a good understanding of customers.
  • Can be costly to implement tools for data collection.
  • Can be complicated to extract the appropriate information from the collected data.
  • Customers may feel insecure when sharing personal information.
  • Can be difficult to accurately interpret customers’ needs and desires.


App flow, task flow, user flow, and customer journey are concepts related to usability and application design. These concepts help improve user experience and provide insight into how users interact with an application. App flow describes the actions users take to achieve a goal; task flow is the completion of a task within the application; user flow is the path users take to reach a goal; and customer journey is the user experience over time.