CEPSA Pay App explained in a video made in 3 weeks

What are the essential steps for creating a product motion graphics video?
Role
Designer, Motion Graphics
Services
Motion Graphics, Storyboard, Video
Summary
This case study outlines the process of creating a video. The process starts by identifying the tone and intention, creating a concept board, getting client approval, and then moving on to storyboard, record the voiceover, animate, and finally exporting the video in multiple formats.

The challenge. The ask.

Attic asked us to create a video quickly, to have it ready in 3 weeks. The client was CEPSA and the product was CEPSA Pay, a new agile way to pay at gas stations. I needed to identify the tone and intention of the video. 

Should the video be informative, transactional, or solely focused on branding?

The process.

Visualization

Once those questions were answered, I created a conceptboard to visually identify the art direction and get the client’s approval on the direction to take.

Golden Circle

For effective communication, persuasive messaging, and clear explanation of the Cepsa Pay product, I suggest structuring the story utilizing Simon Sinek’s Golden Circle framework.

Storyboard

Once the script was written in the tone selected in the Conceptboard, a quick Storyboard was created with hand-drawn sketches, dialogues, and effects that the video will have.

Once the storyboard is approved, each frame is visually upgraded to final render quality.

Music and AI Voiceover

Then, a pre-recording is made with the voice of an artificial intelligence with Murf tool. This is done to establish the editing times and ensure that the piece has the right rhythm. It is mixed with music and exported as a pre-edit movie, so the client can make adjustments.

Editing and Final Render

The last step was to hire a voice actor to put their voice into the video. Then, the video was rendered to generate the necessary exportable formats, such as YouTube, TikTok, Vimeo, web application, Instagram, Twitter, LinkedIn, and in horizontal, vertical, and square formats.

This is a visual summary of the work done for Cepsa.

"

And the final video

"

What more?

@ Under a Non-disclosure Agreement.

Some of the details in this case study may be kept secret to protect the client's intellectual property.